Celestron unveils its inspirational interactive campaign, sourced from your stories about using our telescopes, sport optics, and microscopes.
Torrance, CA (April 24, 2013) –Celestron, the world’s #1 telescope maker, wants to know: where do you Celestron?
Celestron is thrilled to introduce Where Do You Celestron, our yearlong campaign that brings our multiple industry-leading products to life through the vibrant personalities of the creators and users behind the optics. The campaign was officially unveiled at the 2013 Northeastern Astronomy Forum (NEAF) at Rockland Community College in Suffern, New York, with video interviews detailing how Celestron employees actively incorporate our products into their daily lives.
“With print ads, videos, social media, and a constantly updated website, Where Do You Celestron is truly an all-encompassing experience designed to excite and inspire,” said Dave Anderson, President and COO of Celestron. “We can’t wait to read all of your submissions detailing how a Celestron telescope, sport optic, or microscope has enriched your life.”
The campaign is centered at WhereDoYouCelestron.com, where visitors can watch videos, read bios, and explore an interactive map. It’s up to you to populate the map with your stories from around the world, whether it’s stargazing with an AstroMaster telescope in a national park, spotting a rare bird through a pair of Granite binoculars, or watching a child’s face light up at seeing an amoeba under the InfiniView digital microscope.
The first 500 people to make their mark on the map will automatically be entered to win Celestron’s award-winning SkyProdigy 6 telescope. Visit WhereDoYouCelestron.com for more information and to share your story.
Celestron is a leading designer, manufacturer, and importer of high-quality optical products including computerized and non-computerized telescopes and related accessories, GPS devices, binoculars, spotting scopes, and microscopes. Since manufacturing its first telescope in 1960, Celestron has grown to become the world's #1 telescope maker, and enjoys brand-name recognition among serious amateur astronomers for superior optics, outstanding design, and innovative technology. Celestron’s extraordinary products continue to receive numerous industry and consumer media accolades, adding to an already impressive list that includes awards for product innovation from Reader's Digest, Popular Science, PC Magazine, Popular Mechanics, the Consumer Electronics Association, and more. Celestron is a privately-held company with corporate offices and manufacturing facilities in Torrance, California.
Michelle Meskill, Marketing Manager
(310) 328-9560 x205
Lauren Stracner, Assistant Marketing Manager
(310) 328-9560 x261