A spectacular Redesign Puts the Focus on Consumers
Torrance, CA, December 21, 2011 -- Celestron, a leading designer and manufacturer of telescopes, binoculars, spotting scopes, microscopes, weather stations, GPS devices and related accessories, has just announced the debut of their remarkable new online destination – Celestron.com.
With an astonishingly consumer-friendly new global portal and three parallel websites, each dedicated to a specialty market, Celestron has streamlined the process of finding the perfect product by making every option accessible via product category and/or lifestyle pathways. And a universal shopping cart conveniently keeps track across the complementary sites for U.S. shoppers.
The result is that users can quickly and easily find the perfect fit for their needs whether they start out seeking a specific product type or feature or simply want to explore the options available to enhance their particular hobbies and interests.
“Celestron has always been known for top-of-the-line optic products at an accessible price point,” says Celestron President and CEO, Joseph A. Lupica, Jr. “But as our product line has expanded to include so many diverse and exciting recreational products as well, our client base has also grown larger and more diverse. This evolution is the perfect opportunity to continue engaging with our customers in a way that is more relevant to their experience.”
Built with ease of use in mind, the new Celestron.com website integrates all product information into a single screen with multiple product images and user-submitted photography. Smart “spec” and “activity” icons make assessing and comparing items a breeze. And, product tours and videos, user ratings and reviews, and a solid customer support system – complete with instructions, downloads, articles and manuals – are built right in. The new website even integrates spectacular user submitted astro photography from CelestronImages.com, one of the largest astroimaging communities in the world.
Of course, the new site is also fully integrated with social media like Facebook, Google+, Twitter, etc., and optimized for viewing on iPhones, iPads, and Android smart phones.
Visit www.celestron.com to experience the new, consumer-friendly website.
Celestron is a leading designer, manufacturer and importer of high-quality optical products including computerized and non-computerized telescopes and related accessories, weather stations, GPS devices, binoculars, spotting scopes and microscopes. Since manufacturing its first telescope in 1960, Celestron has grown to become the world’s leading telescope maker, and enjoys brand-name recognition among serious amateur astronomers for superior optics, outstanding design, and innovative technology. Celestron’s extraordinary products continue to receive numerous industry and consumer media accolades, adding to an already impressive list that includes awards for product innovation from Reader’s Digest, Popular Science, PC Magazine, Popular Mechanics, the Consumer Electronics Association and more. Celestron is a privately held company with corporate offices and manufacturing facilities, in Torrance, CA.