Celestron And Discovery Communications Partner To Create Lisensed Outdoor Electronics And Optical Gear For Discovery Expedition Line
January 3, 2011
Torrance, CA (January 4, 2011) – Celestron, the world's leading designer and manufacturer of telescopes, binoculars, spotting scopes, weather stations, microscopes and related accessories, announced today a North American deal with Discovery Communications for a line of electronics and optical gear for exploring the great outdoors under Discovery Expedition, the official lifestyle brand for Discovery Channel.
Through the partnership, Celestron will create a number of specially-made products for outdoor enthusiasts. The Discovery Expedition-branded Celestron products will include special models of Celestron's telescopes, its state-of-the-art weather stations and microscopes.
"We are excited to add this new line of telescopes, weather stations and microscopes to our continuously growing Discovery Expedition brand," said Elizabeth Bakacs, Vice President, Discovery Channel Licensing, "Celestron has a true grasp for what the outdoor enthusiast needs to explore their environment and with these unique and engaging products, we feel we can bring the Discovery Channel to life and further enhance the consumer's overall experience with nature."
"Celestron is a company that is always innovating new technologies and products for outdoor enthusiasts, making a partnership between Celestron and Discovery Communications a natural fit," said Joseph A. Lupica Jr, president and CEO of Celestron. "Our Discovery Expedition products truly enhance life's outdoor adventures and makes exploring the outdoors educational and exciting."
Since designing its first telescope in 1960, Celestron has grown to become the world's leading telescope maker, and enjoys brand name recognition for superior optics, outstanding design, and innovative technology. For five decades, Celestron has been recognized as a leading designer, manufacturer and importer of high-quality optical products including computerized and non-computerized telescopes, binoculars, spotting scopes, weather stations, microscopes and related accessories. Celestron's innovative products continue to receive numerous industry and consumer media accolades, adding to an already impressive list that includes awards for product innovation from Reader's Digest, Popular Science, PC Magazine, Popular Mechanics, Sky & Telescope, the Consumer Electronics Association and more. Celestron sells and markets its products worldwide through a variety of specialty retail outlets and international distributors. Celestron is a privately held company with corporate offices and manufacturing facilities, in Torrance, CA.
About Discovery Communications
Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world's number one nonfiction media company reaching more than 1.5 billion cumulative subscribers in over 170 countries. Discovery empowers people to explore their world and satisfy their curiosity through 100-plus worldwide networks, led by Discovery Channel, TLC, Animal Planet, Science Channel, Planet Green, Investigation Discovery and HD Theater, as well as leading consumer and educational products and services, and a diversified portfolio of digital media services including HowStuffWorks.com. For more information, please visit http://www.discoverycommunications.com