Celestron Launches New Responsive Company Website
April 11, 2014
New consumer-oriented, mobile-friendly site will inform users about astronomy, sport optics, and microscopes and drive them to dealers.
Torrance, CA (April 12, 2014) – After a year of radical brand reinvention, Celestron, the world’s #1 telescope maker, continues the momentum in 2014 with a completely new, mobile-friendly company website at Celestron.com.
Launched on April 9, 2014, Celestron’s new website features a sleek, simple navigation system that makes finding a product, searching for a dealer, or learning more about your favorite hobbies easy and intuitive.
“Our new website reflects our position as industry leaders and reinforces our dedication to providing the best user experience,” commented Dave Anderson, CEO of Celestron. “By shifting the focus to the activities people can do with our products, we’re showing how Celestron fits into their daily lifestyle.”
Informative content pages tell the stories behind Celestron’s innovative optical products and patented technologies. The new Celestron University section provides users with articles and quick-reference guides to help them get started in hobbies involving optics, from astronomy to bird watching. There’s even a Telescope Finder to match users with the Celestron telescope best suited to their experience level, interests, and budget.
The website also features a redesigned dealer locator to promote the independent and mass retailers that make up Celestron’s extensive sales network.
Additionally, a responsive design ensures that users can access Celestron.com anywhere, even when they’re using smartphones and tablets. This important feature means that users can read articles, search for dealers, troubleshoot a product, or even try a new technique while they’re out in the field.
Celestron is a leading designer, manufacturer, and importer of high-quality optical products including computerized and non-computerized telescopes and related accessories, GPS devices, binoculars, spotting scopes, and microscopes. Since manufacturing its first telescope in 1960, Celestron has grown to become the world's #1 telescope maker, and enjoys brand-name recognition among serious amateur astronomers for superior optics, outstanding design, and innovative technology. Celestron’s extraordinary products continue to receive numerous industry and consumer media accolades, adding to an already impressive list that includes awards for product innovation from Reader's Digest, Popular Science, PC Magazine, Popular Mechanics, the Consumer Electronics Association, and more. Celestron is a privately-held company with corporate offices and manufacturing facilities in Torrance, California.